What’s the Role of an Association’s Sponsorship Staff Person?
I received an interesting response to my LinkedIn post suggesting that when associations are considering changes to their annual conference, they should get input from conference sponsors and year-long corporate partners An association executive messaged me, “We are...
Sponsorship Lessons from Marketing Guru Seth Godin
Many associations sell conference sponsorships and à la carte sponsorships from a prospectus … a standard menu. Read Godin’s recent post and think about how his idea might change our “sales” process. 🚀 “ARE YOU PITCHING OR ARE YOU ASKING? “There are two...
How to Combine Sales and Service to Increase Sponsorship Program Value
Association sponsorship program success is driven by focusing on SALES and SERVICING. SALES When I interview sponsor company executives on behalf of association clients, companies say they are interested in doing business with associations, however, they are...