Many associations sell conference sponsorships and à la carte sponsorships from a prospectus … a standard menu. Read Godin’s recent post and think about how his idea might change our “sales” process. 🚀 “ARE YOU PITCHING OR ARE YOU ASKING? “There are two...
Association sponsorship program success is driven by focusing on SALES and SERVICING. SALES When I interview sponsor company executives on behalf of association clients, companies say they are interested in doing business with associations, however, they are...
A Facebook post suggested eliminating sponsor recognition at conference general sessions to reduce session length. I agree that traditional, transactional recognition like “Thanks to our Gold Partner Acme Widgets for their Support” can be cut; neither sponsors or...
The CEO of a national association said to me, “our association doesn’t have any competitors for our sponsorship program; our association is the best resource for companies that want to reach our members.” I replied, “I beg to differ; our research shows there are...
Can an association’s corporate sponsorship program succeed without collaboration on staff? I don’t think so! I heard this story recently: An association’s Program Director suggested to the association’s Sponsorship Director a dynamic, popular association project that...
