How to Combine Sales and Service to Increase Sponsorship Program Value
Association sponsorship program success is driven by focusing on SALES and SERVICING. SALES When I interview sponsor company executives on behalf of association clients, companies say they are interested in doing business with associations, however, they are...
How to Create Recognition with Impact for Sponsors
A Facebook post suggested eliminating sponsor recognition at conference general sessions to reduce session length. I agree that traditional, transactional recognition like “Thanks to our Gold Partner Acme Widgets for their Support” can be cut; neither sponsors or...
An Association with No Competitors? Really?!
The CEO of a national association said to me, “our association doesn’t have any competitors for our sponsorship program; our association is the best resource for companies that want to reach our members.” I replied, “I beg to differ; our research shows there are...