Successful sponsorship programs are an art and a science. Best practices and models can be key to avoiding pitfalls and advancing sponsorship programs.
Sightseeing in Italy Reminded me of why Associations Need Sponsors
We had an excellent Tour Director on our trip with Trafalgar. She has been leading tours for 44 years. She has a wealth of expertise in Italian culture, history, architecture, politics, geography, education, agriculture, industry, transportation, health care,...
The Value of Providing “Surprise Delights” for Your Association’s Sponsors
What did “surprise delights” on a tour of Italy teach me about enhancing sponsorship value? Our Trafalgar of Italy had many highlights .... superb tour director, excellent guides, historic buildings and fountains, UNESCO World Heritage Sites, VIP tours, outstanding...
How to Add Value for Sponsor’s at a VIP Banquet
An association’s top-tier corporate partners were invited to the VIP banquet at the association’s annual conference as a benefit. But the corporate partners didn’t get much value because there were 500 people at the banquet and the corporate partners were unlikely to...
How to Know if Your Association’s Sponsorship Program Needs a Refresh
Associations are eager to know if their corporate sponsorship programs are up-to-date and maximizing revenue. But there’s little benchmarking information available for sponsorship programs. Therefore, I put together this list of warning signs that your sponsorship...
Do Your Sponsors Feel Valued or Taken for Granted?
Corporate sponsors often tell me they feel like they are taken for granted by associations. But, when I check in with the association’s staff, they say, “Really? We LOVE our sponsors!” This disconnect often comes down to communications and engagement. Here are a few...
Top 10 Quotes about “Mastering Association Corporate Sponsorships”
Top 10 Best Quotes about my new book, “Mastering Association Corporate Sponsorships: How to Create Strategic Partnerships that Add Revenue and Member Value” 1️⃣ IMPORTANCE – “Bruce’s book is a game-changer for association leaders.” 2️⃣ PLAN – “Bruce charts a path for...
Spooky Sponsorships for Halloween
In recognition of Halloween, Lori Zoss Kraska and Bruce Rosenthal use a Halloween theme to provide 10 sponsorship program tips for success. For example: Is your sponsorship program a trick or a treat? Do you have a witches brew of benefits? Are you dealing with...
Quarterly Engagement Articles Feature Sponsorship Best Practices
Combining their extensive years of experience in corporate support and corporate partnership, Lori Zoss Kraska, MBA, CFRE of Growth Owl, LLC and Bruce Rosenthal of Bruce Rosenthal Associates, LLC have come together to share insights and best practices with a series of...
Three Companies Want to Sponsor the Same Thing! Oh no!
What to do when three companies want to sponsor the same component at the association’s annual conference? This question was posted on ASAE Collaborate with an idea about auctioning off the lanyard sponsorship to the highest bidder. The value of lanyard sponsorships...