Successful sponsorship programs are an art and a science. Best practices and models can be key to avoiding pitfalls and advancing sponsorship programs.
What to do When Your Sponsors “Go Rogue”
A friend whispered to me, “do you know what some companies are doing? They’re not sponsoring or exhibiting at association conferences and expos. They’re registering as attendees, networking with clients and prospects during the day and hosting dinner meetings!” I...
What does Listening have to do with Sponsorship Success?
“One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill This quote is excellent guidance for successful corporate sponsorships and partnerships. Gone are the days of Platinum/Gold/Silver/Bronze-level prospectuses...
Do Sponsors Sell, Sell, Sell? Not Necessarily
One of the biggest concerns about corporate sponsors is .... if they’re given a platform, they’ll sell. if we let them present at a conference session or webinar, they’ll sell if we let them do focus groups, they’ll sell if we let them speak with our board members,...