Sponsorship Lessons from Marketing Guru Seth Godin
Many associations sell conference sponsorships and à la carte sponsorships from a prospectus … a standard menu. Read Godin’s recent post and think about how his idea might change our “sales” process. 🚀 “ARE YOU PITCHING OR ARE YOU ASKING? “There are two...
How to Combine Sales and Service to Increase Sponsorship Program Value
Association sponsorship program success is driven by focusing on SALES and SERVICING. SALES When I interview sponsor company executives on behalf of association clients, companies say they are interested in doing business with associations, however, they are...
How to Create Recognition with Impact for Sponsors
A Facebook post suggested eliminating sponsor recognition at conference general sessions to reduce session length. I agree that traditional, transactional recognition like “Thanks to our Gold Partner Acme Widgets for their Support” can be cut; neither sponsors or...
An Association with No Competitors? Really?!
The CEO of a national association said to me, “our association doesn’t have any competitors for our sponsorship program; our association is the best resource for companies that want to reach our members.” I replied, “I beg to differ; our research shows there are...