Recent Posts

• Can an Association’s Sponsorship Program Succeed Without Staff Collaboration?
• A Dilemma: The Association’s Staff and Board Think Sponsorships will Look Like Endorsements
• From Silos to Strategy — The Real Reason Sponsorships Fall Flat
• “But We’re a Nonprofit…” — And Other Myths Holding You Back
• Is Your Sponsorship Model Stuck in the Past?
• Are You “Rubbing Companies the Wrong Way?”
• What’s the Role of an Association’s Sponsorship Staff Person?
• Sponsorship Lessons from Marketing Guru Seth Godin
• How to Combine Sales and Service to Increase Sponsorship Program Value
• How to Create Recognition with Impact for Sponsors
• An Association with No Competitors? Really?!
• The Value of Staff Collaboration to Increase Sponsor Revenue
• The Right Balance of Association Needs and Sponsor Needs
• Sponsorship Lessons Learned from at World-Famous Fountain
• Sightseeing in Italy Reminded me of why Associations Need Sponsors
• The Value of Providing “Surprise Delights” for Your Association’s Sponsors
• How to Add Value for Sponsor’s at a VIP Banquet
• How to Know if Your Association’s Sponsorship Program Needs a Refresh
• Do Your Sponsors Feel Valued or Taken for Granted?
• Top 10 Quotes about “Mastering Association Corporate Sponsorships”
• Spooky Sponsorships for Halloween
• Quarterly Engagement Articles Feature Sponsorship Best Practices
• Three Companies Want to Sponsor the Same Thing! Oh no!
• Use These 12 Words to Create Better Sponsor Relationships
• A Half-Dozen Ways to Improve Your Association’s Sponsorship Program
• Competition for Sponsored Components at Conferences
• Words Have Power When It Comes to Successful Sponsorships
• What to do When Your Sponsors “Go Rogue”
• What does Listening have to do with Sponsorship Success?
• Do Sponsors Sell, Sell, Sell? Not Necessarily