A Dilemma: The Association’s Staff and Board Think Sponsorships will Look Like Endorsements
This is an issue I hear about from association staff who are responsible for corporate partnership programs. THE QUESTION “My association’s staff and board are afraid that if companies become sponsors, it will look like we’re endorsing their products and services, and...
From Silos to Strategy — The Real Reason Sponsorships Fall Flat
You can have the best sponsorship benefits in the world … but if your association’s departments operate in silos, your program is probably underperforming. In Chapter 1 of my book ”Mastering Association Corporate Sponsorships”, I explain why internal...
“But We’re a Nonprofit…” — And Other Myths Holding You Back
Ever heard this at your association? “We’re a nonprofit. We shouldn’t be chasing sponsorship money.” It’s one of the most common myths—and one of the most limiting. Let’s be clear: Your nonprofit status is a tax designation, not a business model. It doesn’t mean...