The Value of Staff Collaboration to Increase Sponsor Revenue
Can an association’s corporate sponsorship program succeed without collaboration on staff? I don’t think so! I heard this story recently: An association’s Program Director suggested to the association’s Sponsorship Director a dynamic, popular association project that...
The Right Balance of Association Needs and Sponsor Needs
Providing members with valuable educational content is vital for association growth and development. Collaboration with corporate partners can enhance these efforts. However, it’s crucial to balance associations’ needs for educational content and companies’...
Sponsorship Lessons Learned from at World-Famous Fountain
While doing some sightseeing in Italy on a Trafalgar tour, we visited the Trevi Fountain. I’m sure there are companies involved in restoring and maintaining this world-famous landmark. Maybe some companies offer their services in-kind. However, we would consider it...