Providing members with valuable educational content is vital for association growth and development. Collaboration with corporate partners can enhance these efforts. However, it’s crucial to balance associations’ needs for educational content and companies’...
While doing some sightseeing in Italy on a Trafalgar tour, we visited the Trevi Fountain. I’m sure there are companies involved in restoring and maintaining this world-famous landmark. Maybe some companies offer their services in-kind. However, we would consider it...
We had an excellent Tour Director on our trip with Trafalgar. She has been leading tours for 44 years. She has a wealth of expertise in Italian culture, history, architecture, politics, geography, education, agriculture, industry, transportation, health care,...
What did “surprise delights” on a tour of Italy teach me about enhancing sponsorship value? Our Trafalgar of Italy had many highlights …. superb tour director, excellent guides, historic buildings and fountains, UNESCO World Heritage Sites, VIP tours,...
An association’s top-tier corporate partners were invited to the VIP banquet at the association’s annual conference as a benefit. But the corporate partners didn’t get much value because there were 500 people at the banquet and the corporate partners were unlikely to...
